![]() If children are not part of your target audience, you should make sure your app does not unintentionally appeal to them.Ads in your app that are served to children need to be appropriate and served from an ads network that has certified compliance with our families policies.If children are part of your target audience, you must meet policy requirements in your app concerning content and handling of personally identifiable information.We are asking every developer to thoughtfully consider whether children are part of your target audience. ![]() Over the next few months, we will continue to roll out additional features that will help parents make informed choices before they install apps for their kids. These policy changes build on our existing efforts to ensure that apps for children have appropriate content, show suitable ads, and handle personally identifiable information correctly they also reduce the chance that apps not intended for children could unintentionally attract them. Over the last few years, we’ve helped parents find family-friendly content through the Designed for Families program and empowered them to set digital ground rules for their families with Family Link parental controls.Īfter taking input from users and developers we are evolving our Google Play policies to provide additional protections for children and families. Posted by Kanika Sachdeva, Product Manager, Google PlayĪt Google Play, we’re committed to providing a positive, safe environment for children and families. ![]()
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